背景 Background

清同治十年《安义县志》云：" 米粉出处甚多，宗山最好”。

In the annals of Anyi County in the tenth year of Tongzhi of qing Dynasty, it said, "There are many sources of rice noodles, zongshan is the best." 

宗山村位于江西省安义县黄洲镇，它并非传统意义上的乡村振兴项目，因为这是一个拥有省级非物质文化遗产——宗山米粉手工古老制作技艺的村落。米文化、米粉文化已经渗透村落和每家每户，我们需要考虑的是如何打造非遗特色小镇。

Zongshan Village, located in Huangzhou Town, Anyi County, Jiangxi Province, is not a rural revitalization project in the traditional sense, because it is a village with provincial-level intangible cultural heritage -- the ancient craftsmanship of Zongshan rice noodles. Rice culture and rice noodle culture have penetrated into villages and every household. What we need to consider is how to build a town with characteristics of intangible cultural heritage.

项目规划总规模约230.7亩，约15.8万平方米。其中重点设计区域6万平，乡村美化区域约10万平。多期开发，重点设计区域在前一二两期设计完工。

The total planning scale of the project is about 230.7 mu, about 158,000 square meters. Among them, the key design area is 60,000 and the rural beautification area is about 100,000. Multi-phase development, key design areas in the first two phases of the design completed.

设计思考 Design thinking 

非物质文化遗产作为不可再生的文化产物其承载着丰富的历史文化和精神传承价值，是时代流传下来的财富，需要我们大力保护并悠久传承。我们通过设计手段，尽可能多的展现古法米粉制作工艺，让更多人了解学习这项悠久历史文化同时支持升级乡村，让乡村作为文化、产业发展的载体，让新农人加入进来，从而做到人和、产进、文传。便可以让它以民间的，活化的，长远的形式传承下去。 

As non-renewable cultural products, intangible cultural heritage carries rich historical, cultural and spiritual inheritance values, and is the wealth handed down from The Times, which needs to be vigorously protected and inherited for a long time. By means of design, we show as much as possible the production technology of ancient rice noodles, so that more people can understand and learn this long history and culture, and support the upgrading of the countryside, so that the countryside can be used as the carrier of cultural and industrial development, and new farmers can join in, so as to achieve harmony, production and cultural transmission. So that it can be passed down in a folk, active, long-term form.

以美丽乡村为基础，以旅游小镇为蓝本，发扬地方特色，通过设计的介入，在空间活化、经济产业发扬、文旅产业发展等方面完成对宗山村的更新与改造，打造江西省农文旅三产乡村综合体。 

Based on the beautiful countryside and taking the tourism town as the model, it carries forward the local characteristics, completes the renewal and transformation of zongshan Village in the aspects of spatial activation, economic and industrial development and cultural and tourism industry development through the intervention of design, and builds the rural complex of agriculture, culture and tourism in Jiangxi Province.

设计更新中我们将注意力主要放在四个方向：宗山米粉文化展示、人居环境整治和田园观光和乡野体验 。

In the design update, we mainly focus on four directions: zongshan rice noodle culture display, residential environment renovation and rural sightseeing and rural experience.

创建载体 Create a carrier

01 情景构建 01 Scenario Construction 

米粉文化的  宣扬制作 /  工艺展示与体验  / 米粉主题美食街品尝

Promotion of rice noodle culture production/craft display and experience/rice noodle theme food street tasting 

米粉文化园 Rice Noodle Culture Park

米粉工艺园 Rice noodle craft Park 

非遗文化墙 Intangible Cultural Heritage Wall

米粉美食体验 Rice noodle food experience

02 人居整治 02 Residential renovation 

民宅鸟瞰 houses

原有排水沟与水塘缺少护坡处理，植被杂乱不利于灌溉畅通。水塘水质较差，不能循环。临水区域四周建造护坡及植被，恢复水生态系统。通过沟和塘的自然方式蓄水和净化水系，完善污水处理系统，解决排污问题。 

The original drainage ditches and ponds lack of slope protection treatment, and the disorderly vegetation is not conducive to smooth irrigation. The water quality of the reservoir is poor and cannot be recycled. Build slope protection and vegetation around the water area to restore the water ecosystem. Through the natural way of ditch and pond water storage and purification system, perfect sewage treatment system, solve the problem of sewage discharge.

修复道路，服务出行；增设休闲亭，满足村民开展户外文娱活动需求。保护村内古树提供户外树荫空间；修复祠堂，尊重及发扬宗山米粉发源文化；更新各户家院形象，提升村民生活品质与幸福指数。

Repair roads and service travel; Leisure pavilions are added to meet the needs of villagers to carry out outdoor recreational activities. Protect ancient trees in the village to provide outdoor shade space; Repair ancestral temple, respect and carry forward zongshan rice noodle origin culture; Update the image of each household and courtyard, improve the quality of life and happiness index of villagers.

门户形象提升 Portal image enhancement

村里香樟古树保护和道路修复 Village camphor tree protection and road repair

休闲廊亭 Leisure gallery pavilion

利用高差给孩子营造的滑草场和与乡野契合的游乐设施给村民创造良好户外娱乐休闲体验，优化从前孩子只能在家里小院玩耍和伙伴村间小路奔跑的单一游玩形式。给村里孩子更好更安全的环境接触泥土和天空。 

Using the height difference to create a sliding grassland for children and recreational facilities in line with the countryside to create a good outdoor entertainment and leisure experience for villagers, optimize the former children can only play in the small courtyard at home and run on the path between villages. To give children better and safer way to touch the soil and the sky.

滑草场 Slide pasture

户外游乐设施  Outdoor recreation facilities

深度融合 The depth of the fusion

01非遗文创 01 intangible Cultural and Creative Industries

非遗地发扬光大，离不开宣传推广、互动体验、展示展演。定位宗山米粉的非遗文化基调，在其基础上拓展创新。米粉体验馆和宗山村史馆向人民宣传地方优秀传统文化；县区充分利用文化遗产日和各种传统节日及米粉节，认真开展非遗展演，不断提升影响力和文化自信。

The promotion of intangible cultural heritage is inseparable from publicity, interactive experience, exhibitions and performances. Positioning zongshan rice noodles intangible cultural heritage keynote, on its basis to expand innovation. Rice noodle experience hall and Zongshan Village History Hall promote local excellent traditional culture to the people; Counties and districts make full use of the cultural heritage Day, various traditional festivals and rice noodle festivals to conscientiously carry out intangible cultural heritage exhibitions, and constantly enhance their influence and cultural confidence.

祠堂保存与修复 Ancestral temple preservation and restoration

宗山米粉IP形象 Zongshan rice noodle IP image

粉宝宝与米宝宝IP形象 Baby rice noodle and Baby Rice IP image

特色米粉宣传活动 Special rice noodle promotion activities 

中国米粉节、快闪米粉小铺市集巡游、米FUN国潮文化演艺、中国美食烹饪锦标赛米粉专项等。

China Rice Noodle Festival, flash rice noodle Shop Market parade, Rice FUN National Tide cultural performance, Rice noodle special of China Cuisine Cooking Championship, etc.

02非遗文旅 01 intangible Cultural traveling

“文旅融合”下的乡村正以崭新的姿态迎接八方来客，由此带来的经济效应也不断显现。 

以非遗文化为依托，以优化游客体验为导向，打造乡野活动体验，展现具有地域个性的乡村旅游项目，在游览过程中感受乡村风貌及文化。着力打造“乡村文旅+非遗研学”等模式。

Under the "cultural and tourism integration", villages are embracing visitors from all over the world with a new attitude, and the economic effects brought by this are also constantly appearing. Based on non-legacy and guided by optimizing tourist experience, we will create rural activity experience, show rural tourism projects with regional characteristics, and feel rural scenery and culture during the tour. Focus on creating "rural cultural tourism + intangible cultural Heritage research" and other models.

乡野体验 The rural experience

田野热气球、乡间CS、观光长木栈道以及野趣露营等开发出的新种类乡野娱乐体验，正体现着农村与新热点的结合，满足城市人需求的休闲模式的诞生。近两年户外野营的兴起让乡村发现新思路。除了农家乐这种传统乡村项目，也需要更多与时俱进的创新需要乡村开发跟上。

New types of rural entertainment experience developed by field hot air balloon, rural CS, sightseeing long wooden boardwalk and wild camping are reflecting the combination of rural and new hot spots and the birth of leisure mode to meet the needs of urban people.

The rise of outdoor camping in the past two years has given the countryside new ideas. In addition to traditional rural projects such as the farmhouse, there is also a need for more innovative rural development to keep up.

新热点的休闲项目 New leisure projects

田园观光 Rural tourism 

展现本土、郊野、原生态的独好风景。整体显现乡野的宁静美。以花田为题，以乡野为魂，以非遗文化为韵，构造一幅自然生态画卷，让游客漫游在田园美景中，陶醉于乡野情趣中。

Show local, countryside, original ecology unique good scenery. The whole shows the peaceful beauty of the countryside. With flower fields as the theme, countryside as the soul, non-relics as the rhyme, construct a natural ecological picture scroll, let the tourists wander in the pastoral beauty, intoxicated in the countryside taste.

项目建设完成后

获得了安义县2021年“一季一评”项目评比第二名的成绩

2021年安义县宗山米粉小镇开园暨首届米粉节在开幕式在宗山村启动

2022年项目成为安义县第11届金花文化旅游节举办地

宗山村的建设带动了当地百姓的经济发展，有望进一步推动非遗宗山米粉产业的市场知名度。

After the completion of project construction

Won the second place in 2021 "One season one Evaluation" project of Anyi County

In 2021, the opening ceremony of Zongshan Rice noodle Town in Anyi County and the first rice noodle Festival was launched in Zongshan Village

In 2022, the project will become the host site of the 11th Golden Flower Cultural Tourism Festival in Anyi County

The construction of Zongshan Village has driven the economic development of local people and is expected to further promote the market popularity of zongshan rice noodle industry.

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