Pie Bird continues its expertise in American style pies with a second location in Jing’an Kerry Center, Shanghai. Where the first shop was inspired by American vintage style, this shop is a combination of elements from the previous shop and features loosely based on the traditional American diner.
As the site was an open space in the center of the mall, full walls were not allowed. To create privacy, a low ribbed wood wall was built to demarcate the perimeter and give the customer a sense of closure. Emphasis was focused on the vaulted ceiling by creating a strong ribbed gesture, which was inspired by the edge of traditional pie crust. The ceiling helps focus attention in the open space and provide comfort while in the space.
A bar area at the main pie counter is a reference to an American diner and invites guests to sit at the counter and interact with the staff. The circular shape encourages customers to sit together and allow easy conversation. A custom mosaic floor was created in front of the pie counter, which features the eye-catching signature Pie Bird logo.