将智慧照明与感官情绪在空间体验的基础上完美融合,塑造一个以光为语言，柔美曲线为空间指引，结合艺术构图集高科技、未来感、艺术化的灯光空间相交融的建筑空间。空间因人而生动，当空间被赋予社交属性，沉浸式场景的社交体验空间是WED中熙设计的关注点之一，以光之名感受人的感受，体验人的体验，运用或明或暗的光线让观赏者产生或实或虚，或感性或理性的空间视觉感受，带来一种身临其境又拥抱所有的奇妙体验。

Perfect integration of intelligent lighting and sensory emotions on the basis of spatial experience creates an architectural space that takes light as the language, soft curves as the spatial guidance, and combines artistic composition with high-tech, futuristic and artistic lighting space. Space for people and vivid, when space is endowed with social attributes, immersion social experience space of the scene is one of the focus of WE Design , the feelings of people with the name of light feeling, experience experience, using or Ming or dark light let the viewer or real or imaginary, or perceptual and rational space visual feeling, bring an immersive and embrace all of the wonderful experience.

专业、技术、质感，是WED中熙设计对西顿照明灯巢灯光展示厅的理解和领悟，事实上，设计师期望通过光线和空间的关系来演绎和传递“以专业灯光，给建筑生命”的创作理念。正如当代艺术家James Turrell说：“我喜欢把光作为一种物质材料，但是我的媒介是真正的感知。我想让你感觉到你的感觉，看到你自己见到的物件。”

Profession, technology and texture are WE Design understanding and comprehension of CDN Lighting Nest lamp lighting Exhibition Design project. In fact, the designer expects to interpret and convey the creative concept of "bringing energy to architecture with professional lighting" through the relationship between light and space. As contemporary artist James Turrell says, "I like to use light as a material material, but my medium is real perception. I want you to feel what you're feeling and see what you're seeing."

深潜影形态

Deep Dive in Light and Shadow

多数时候商业空间是品牌方与消费者对话的媒介，对于设计师来说，设计创作理念源于品牌本身的理念和价值。而随着互联网科技的迅猛发展，线上购物与网络直播兴起，消费者对线下实体空间的需求也在不断改变，并且越发追求极致体验感，基于两者之间的考量和平衡，设计师找到了打开本案的钥匙。

Most of the time, commercial space is the medium for the dialogue between the brand and the consumer. For designers, the concept of design is derived from the concept and value of the brand itself. With the rapid development of Internet technology, the rise of online shopping and network live broadcasting, consumers' demand for offline physical space is also changing constantly, and they are increasingly pursuing the sense of ultimate experience. Based on the consideration and balance between the two, the designer found the key to open the project.

本案中，WED中熙设计对展厅建筑空间整体形象进行升级改造设计，为了更贴合主题，以现代风格为基底，融入了更贴近年轻消费者近年来推崇的赛博朋克美学风格——城市机能风，通过材料运用融合光影艺术呈现空间硬朗、挺括的质感，点缀金属配件等细节营造未来感。在光影交织的世界中解放想象，解放对技术的想象，想象在技术的塑造之下生活，在未来的世界观里生活。

In this project, WE Design designed and upgraded the overall image of exhibition hall space, in order to fit the theme, using more modern style as base, closer to the young consumers into promoting cyberpunk aesthetic style. It is more like urban functioning style, through the use of materials integration, crisp texture, light and shadow art space hale and hearty details such as decorative metal accessories to create a sense of the future. Liberate imagination in the world of light and shadow, liberate imagination of technology, imagine living under the shape of technology, live in the future world view.

感性与理性的空间构筑

THE SPATIAL CONSTRUCTION OF SENSIBILITY AND RATIONALITY

场景体验是感性，产品技术是理性。在这里，色彩被光赋予了生命与情感，空间因光而被延展成平面，探索光与空间的关系、视觉认知机理以及人对光的感知。

Scene experience is perceptual, product technology is rational. Here, color is endowed with life and emotion by light, and space is extended into a plane because of light. The relationship between light and space, the mechanism of visual cognition and people's perception of light are explored

通过灯具外形对光影构造释放出的形态关系中，设计师认为灯光投射，最终形成的“状态”是理性思维制造出的一种感性艺术，也是品牌传达的状态。力求把灯光产品与空间相融合，以光源作为中心点，以线条做空间延展，让光影在空间中带有韵律感的舞动，让每一位走进的客人随着空间的变换感受不同场景下的光影之美。

In the form relationship released by the appearance of lamps and lanterns to the structure of light and shadow, the designer believes that the "state" formed by the light projection is a perceptual art produced by rational thinking and also a state conveyed by the brand. Striving to integrate lighting products with space, the light source as the central point, with lines to do space extension, so that light and shadow in the space with a sense of rhythmic dance, let every customer into the space with the transformation of the beauty of light and shadow under different scenes.

同时，WED中熙设计热衷于探索不同材料在室内空间中的表现，在这里，灯光是主角，金属、大理石材、混凝土这些常见的不同质感材料的衔接、使得空间具有一种简洁而富于美感的视觉体验，感性与理性的融合就如冰与火的碰撞。不同材质中被释放的光和影，让空间的冲突感与层次感极为丰富，带来不一样的视觉体验感。

At the same time, WE Design is keen on exploring different materials in the interior space performance. Here, the light is leading role, metal, marble stone, concrete these common material of different texture of cohesion, make the space has a concise and full of aesthetic feeling of visual experience, perceptual and rational fusion as a collision of ice and fire. The light and shadow released in different materials make the sense of conflict and hierarchy of the space extremely rich, bringing different visual experience.

空间结构的最外层通过全金属外壳包裹，利用灯光指引的叠进关系，在空间结构编排上重组了景观、外立面和室内的边界关系，模糊分界线，构造一个以圆点向周围扩散、连接的层次关系，延伸到以柔性材料为中心点的环形灯光演示区域，从而引导体验者从了解产品的过程中最终沉浸在一个由外到内递进的感官体验中。

The outermost layers of the space is coverd by metal, by using the fold into light guide, restructuring the landscape on the spatial structure layouts, the boundary of the exterior and the interior relations, fuzzy boundaries, construct a dot to spread around the hierarchical relationships. In this way, customers can be guided to immerse themselves in a progressive sensory experience from the outside to the inside during the process of understanding the product.

在空间人流动线也进行了重新规划，整体空间以人流动线为参考，针对各个功能区对技术要求的专业特性，设计师也会有针对性的展现有不同的光影空间。比展厅呈现的光影之美更重要的是其虚实间交织呈现的空间体验。当人走进展厅，视线便追随空间动线而走，变换与融合随着身体的每一次变换和视角的改变，都在刷新人与空间的关系。

The customer flow line is also re-planned in the space. Based on the technical requirements of each functional area, the designer will also show different light and shadow in the areas. More important than the beauty of light and shadow presented by the exhibition hall is the spatial experience presented by the interweaving of the virtual and the real. When people enter the exhibition hall, their eyes follow the space line. With every transformation of the body and change of perspective, transformation and fusion are refreshing the relationship between customer and space.

▲智能住宅展示区 Intelligent Residence Exhibition Area

▲ 服装零售展示区 Clothing Retail Exhibition Area

▲ 汽车展示区 Car Exhibition Area

▲ 商店/超市展示区 Store/supermarket Display Area

在疫情期间一枝独秀的云技术，让越来越多企业开始重视办公室升级为技术赋能的空间，如针对虚拟情景中的沟通来调节会议室的灯光、色彩和噪音控制，或是设置带屏幕、适合远程头脑风暴的电子白板。比如果说面对面交流已经不再是促进沟通的唯一手段，那么提升虚拟联结的空间与硬件产品设计，未来将成为办公空间中不可或缺的元素。

The emergence of cloud technology during the corona virus crisis has led more and more companies to focus on upgrading offices into technology-enabled Spaces, such as adjusting the lighting, color and noise control of conference rooms for virtual communication, or setting up electronic whiteboards with screens for remote brainstorming. For example, if face-to-face communication is no longer the only means to promote communication, then space and hardware product design to enhance virtual connection will become an indispensable element in office space in the future.

▲ 办公空间展示区 Office Exhibition Area

逐光而行，对话环境。灯光展示区是灯具装置最直接的表达，给人以最直观的感受，创建相应环境下的光线场景。无论是灯光秀还是沉浸式场景社交体验空间，灯光都是最重要的媒介。灯光是诉说者，诉说着环境的情绪，与环境互动，它的可能性是无限的。灯光既是光源，又是建筑作品不可或缺的一部分。

Follow the light and talk to the environment. The light display area is the most direct expression of the lighting installation, giving people the most intuitive feeling, and creating the light scene under the corresponding environment. Light is the most important medium for both light shows and immersive social experience spaces. Light is the speaker, telling the emotions of the environment, and interacting with the environment. Its possibilities are infinite. Lighting is not only a light source, but also an indispensable part of architectural works.

光是塑造建筑立体感的关键条件，亦是营造空间氛围感的必要条件。

Light is the key to shape the three-dimensional sense of architecture, and is also the necessary condition to create a sense of space atmosphere.

▲ 灯具装置展示区 Lighting Installation Display Area

运用光线创建的空间体验，智能化、专业化和真实体验是市场选择的趋势，以沉浸式场景空间体验为代表的思索正拓展到多个行业。我们的视觉在面对这样的空间时视域被延伸至无限远，我们看到的不再是一束光、一片色彩，我们身处的也不再是一个具象的空间，而是一种将理性体验行为转换到感性情绪的演变过程。

The spatial experience created by using light is the trend of market choice in terms of intelligence, specialization and real experience. Thinking represented by immersive scene space experience is expanding to many industries. When in such space, our vision is extended to infinity. What we see is no longer a beam of light or a piece of color, nor is what we are living in a concrete space. Instead, it is an evolution process that transforms rational experience into emotional emotion.

▼平面图 Layout